OVHcloud Cites AI Memory Demand as It Raises New Server Prices Up to 87%
The increase reaches beyond AI products, dividing customers by server age and leaving smaller providers exposed to input costs that larger cloud rivals may absorb differently.
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3 key pointsOVHcloud’s component-cost surge is turning AI infrastructure demand into higher prices for conventional hosting. Memory costs reached 6.04 times their June 2025 baseline by June 2026, versus 3.23 times for SSDs and 1.48 times for hard drives. The company will also unbundle Gen3 storage and IP billing and remove several contract terms. Customers with older fleets are partly insulated, while new-server buyers face the...
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OVHcloud’s June 2026 cost indexes were 604 for memory, 323 for SSDs, and 148 for hard drives, versus June 2025.
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Octave Klaba expects RAM costs to reach 9× year-over-year in September and 12× in early 2027; both are forecasts.
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2026 gaming servers rise 87%; other recent servers increase 40%-59%, while several older ranges are unchanged.
OVHcloud will raise prices across most of its catalog from September. Renters of 2026 gaming servers face an 87% increase, while other recent servers will rise 40% to 59%; the company attributes the move to AI-related demand for memory and storage components.
A component squeeze reaches ordinary servers
Founder Octave Klaba said AI infrastructure demand is shifting fabrication capacity toward high-bandwidth memory used with GPUs and away from standard DDR4 and DDR5 memory. OVHcloud’s purchasing figures put its June 2026 component-cost indexes at 604 for memory, 323 for SSDs, and 148 for hard drives, using June 2025 as the baseline.
Klaba said OVHcloud paid six times more for RAM in June 2026 than a year earlier. He expects that multiple to reach nine in September and forecasts 12 in early 2027, making the latter two figures company expectations rather than settled market outcomes.
OVHcloud reported a memory cost index of 604 in June 2026, using June 2025 as the baseline.
OVHcloud reported an SSD cost index of 323 over the same period.
OVHcloud reported a hard-drive cost index of 148 over the same period.
September changes split customers by fleet age
The steepest increase applies to 2026-edition gaming servers. Older Kimsufi and Rise ranges, plus earlier Advance and Scale generations, are unaffected. Klaba said customers on 2024-era equipment will see smaller renewal increases, at three to six times less than the price of a new order.
The billing model also changes this fall
- From October 1, storage and IP addresses on Gen3 instances become separate charges: €0.000146 per GB per hour for storage and €0.0027 per hour for an IP address.
- OVHcloud is ending one-, six-, and 24-month savings plans while retaining 12- and 36-month options that lock pricing for their duration.
Scale is the unresolved divide
Amazon raised EC2 Capacity Blocks for ML by about 15% in January and about 20% in July, while leaving the rest of its catalog unchanged, according to InfoQ. Klaba described OVHcloud as buying month by month over 12 months without a guaranteed purchase price; InfoQ contrasted that with hyperscalers contracting for memory years ahead in larger volumes.
Klaba expects the component-cost pressure to last until 2028, though that is his assessment. Whether more providers follow OVHcloud’s broader repricing remains unresolved; he has said its relative price position depends on whether competitors also raise prices.
Sources
- infoq.comOVHcloud Raises Prices as AI Memory Demand Reprices Non-AI Infrastructure
