ChatGPT's knowledge cutoff is being updated for some users to September 2023.

Google is actively looking to insert different types of ads in its generative AI search

Google has revealed plans to introduce new ad formats for its AI-driven search experience, known as Search Generative Experience (SGE). This information was confirmed during the company's earnings call. CEO Sundar Pichai stated that Google aims to develop a native ad format tailored for each phase of the search journey. He expressed confidence in transitioning from conventional search methods to this new AI-enhanced format, drawing parallels with past transitions like desktop to mobile.

SGE was initially launched during Google I/O and was made available to U.S. users, followed by users in Japan and India. Google already places ads above the SGE results on desktop and below on mobile. They have also previewed customized ads within the SGE that will come with a "sponsored" tag.

While Google earned a revenue of $76.69 billion in Q3 2023, showcasing an 11% YoY growth, its advertising business was responsible for $59.65 billion of this total. Meanwhile, its Cloud earnings stood at $8.41 billion, which was lower than the anticipated $8.64 billion. Lastly, the company shared that their video feature, Shorts, has witnessed an increase in viewership, with over 70 billion views daily.

Amazon’s new generative AI tool lets advertisers enhance product images

Amazon has introduced a new generative AI-powered tool for advertisers to create more engaging ads. The tool is designed to address a common challenge faced by 75% of advertisers in a survey: the difficulty of building ad creatives. Amazon's generative AI tool assists advertisers in generating lifestyle imagery for their products, enhancing ad performance. For instance, showcasing a product, like a toaster, in a real-life setting (e.g., on a kitchen counter) can increase click-through rates by up to 40%. This tool is user-friendly, allowing advertisers to select their product and instantly receive lifestyle and brand-themed images generated by AI. They can then modify the images using text prompts and test multiple versions. This solution caters to both small advertisers without advanced creative capabilities and major brands seeking efficiency. The image generation tool is currently in beta and will be made available to more advertisers over time, based on feedback.

Confirmation that AGI is indeed here!

Other stuff

• Amazon brings conversational AI to kids with the launch of ‘Explore with Alexa’

• Together with Anthropic, Google, and Microsoft, OpenAI announced the new Executive Director of the Frontier Model Forum and a new $10 million AI Safety Fund.

• US orders immediate halt to some AI chip exports to China, says Nvidia

• Grammarly’s new generative AI feature learns your style — and applies it to any text

• Google announces tools to help users fact-check images

• AI ‘breakthrough’: neural net has a human-like ability to generalize language

• Microsoft opens early access to AI assistant for infosec, Security Copilot

• How Meta and AI companies recruited striking actors to train AI

• What AI won’t replace in your programming

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